Roanoke Valley of Virginia
Great Quality of Life, Quick Access to Markets & Low
Whether it is a new enzyme that makes the grass greener,
a new spectacle lens that helps you see more clearly, or a
steering system that will change the way we drive, products
made in the Roanoke Valley of Virginia reflect the region's
industrial diversity and spirit of innovation.
Novozymes Biologicals, a Denmark-based biotech firm, recently
completed a new facility for its local operation, which develops
and produces enzyme-making microbes for household, industrial
and agricultural applications. The site the company chose,
the Roanoke County Center for Research & Technology, is
less than 30 minutes from the research capabilities of Virginia
Tech and its spectacular setting won over company officials.
Johnson & Johnson's Spectacle Lens Group is test marketing
its Definity 2 lens, a new design of the progressive addition
eyeglass lenses, which reduces distortion. Among the reasons
J&J chose the Roanoke location? Excellent market access
and low costs of doing business. The Roanoke Valley is within
a day's truck shipping distance of two-thirds of the population
of the United States and almost exactly equidistant between
New York City and Atlanta. A large UPS hub, Interstate-81
and inland port enhance the region's transportation advantages.
Koyo Steering Systems of USA makes an electric steering system
that is new to the US market. Currently it can be found in
the Saturn Vue and Ion. Koyo chose the Roanoke Valley because
of its good business environment, growing automotive cluster
and presence of other Japanese companies. The region's Japanese
Saturday School is located at the Education & Training
Center at Greenfield, near Koyo's facility in the Botetourt
Center at Greenfield.
These companies and many others have discovered the advantages
the Roanoke Valley offers: low costs of living and doing business,
excellent market access, superior quality of life, a skilled
workforce and innovative training programs.
With a population of more than 291,000, the Valley is the
largest metropolitan area in western Virginia and serves as
the commercial, medical, retail and employment center for
a population of more than one million.
The area offers a central mid-Atlantic location that's only
a day's shipping distance from two-thirds of the U.S. population,
and Virginia's fastest growing cargo airport. The entire region
is within the boundaries of an inland port, offering cost
and time advantages to companies needing customs clearance.
Location is Everything
While the Roanoke region is establishing itself as a transportation
hub - five transportation-related companies have located in
the Valley within the past 210 years - it also is well-positioned
to become a biotech hot spot. The community has made biotechnology
and biomedicine the focus of future development. Two separate
business parks (Roanoke County Center for Research & Technology
and the Riverside Centre for Research & Technology, a
redevelopment are just south of the downtown business district
and located between two hospitals) are being developed with
the industry in mind. The region also benefits from its proximity
to Virginia Tech, one of the nation's top research universities.
The Carilion Biomedical Institute - a unique cooperation among
Carilion Healthcare System, Virginia Tech and the University
of Virginia - was created to bring research to market.
A ready work force
Innovative training opportunities benefit innovative companies.
A desire to meet the needs of emerging technologies, as well
as flexibility to suit both employee and employer were among
the reasons behind a new Biotechnology/Biomedical Training
& Education Initiative developed by Virginia Western Community
College. The program is unique because it provides training
in both disciplines in adjoining lab space at the Roanoke
Higher Education Center. Two separate facilities are needed
because biotechnology training is focus more on lab work,
while the biomedical discipline has a highly skilled manufacturing
Location is everything
The Roanoke Valley's business climate and quality of life
have been recognized by Money Magazine, Expansion Management,
Kiplinger's Personal Health, Parenting Magazine, Sales &
Marketing Management and Money. To discover why, visit our
website at www.roanoke.org/testimonials
or call the Roanoke Valley Economic Development Partnership
at 1-800-LOCATE2. We'll be happy to tell you why Location